Researching reporting dashboard features for marketing automation Research Paper

Researching reporting dashboard features for marketing automation tools - Research write up ExampleThe dashboard tool offers six views into ones business data with basis on user type and needs. Marketing executives can also see summary business intelligence dashboard representing data visually through customizable widgets. In addition, analysts are able to do deep dives for data to see answers to complex problems through their OLAP interface. It makes insight sharing an easy process moreover, it is accessible by in-house or one-third party applications. Neolanes marketing analytics technology is organized around three major steps. These are understanding, execution, and observe with marketers gaining insight into needs of the customer, followed by measurement through interactive, graphical, and personalized dashboards (Aquino 1). The marketer can analyze and supervise market performance through these dashboards to ascertain efficiency and optimize on their ROI, as well as aid i n quickly and effectively piloting marketing activity. Measurements that marketers can carry out utilize Neolanes technology include transaction data, marketing data, key performance indicators, and execution data. Moreover, the users can make water contact lists using specific measurements like lists of young men between 25 and 35 old age (Aquino 1). Software provider Aprimos latest version of their Relationships manager has several new features that include silklike dashboards and reporting, enhanced user interface, and integration with Marketing Operations in enabling faster turnaround