Principles of Marketing Communications Essay Example | Topics and Well Written Essays - 2500 words

Principles of Marketing Communications - Essay Example The current marketing communication campaign of IKEA can be regarded as an effective strategy for building long-term loyalty and relationship among its customers. Though marketing communication is an age-old concept, its strategies and implementation techniques are evolving as customer demands and preferences are changing. It is no doubt that the marketer has shifted from product marketing to customer marketing and ultimately to relationship marketing (Kitchen and Li, 2005). In order to create long lasting relationship with customers, it is important to send messages which are creative and offer more than just products or service. As a result, organisations are increasingly trying to attract customer attention offering service which helps them to improve their overall quality of life. Creating advertisements and campaigns with a social propaganda has become one of the major trends among big and successful firms (Balmer and Gray, 2003). The same concept has been implemented by IKEA in its current brand campaign where the objective is to encourage children and adults to spend more time together. It can be at home doing activities such as, baking, cleaning or simple relaxing, apart from playing and making merry. As a result, the organisation upheld a three minute documentary of a particular family created by the mother. The idea was to send customers the message that IKEA understands how individuals stay at home and various challenges that they face especially when it comes to working at home.

McCain Foods Essay Example for Free

McCain Foods Essay McCain Foods is a Canadian company that produces potatoes and provided all sorts of fries to their customers all over the world. McCain Foods Company is a well-known potato producer. McCain also competes with public companies such as Kraft Foods, Aviko and ConAgra Foods which have a clear advantage in terms of raising capital because they are also producing potatoes as their main product. Private ownership puts the company at a competitive disadvantage. Even so McCain Foods Company tries to inform their customers by doing campaigns and promotion by giving points and free deliveries. Consumer food expenditure on ready-to-eat foods continues to rise due to the success of new dining concepts, and changing lifestyle. Demographic factors, such as more families with working women, smaller family sizes in general, and more disposable income coupled with less disposable time has spurred this trend. Since McCain Foods is more focused on business to business they are partnered with few companies that will help them in packaging, in examining their potatoes quality and distribution. Due to the changes in the external environment that impacts McCain Foods Company sale rates, they made changes to improve their potatoes quality to maintain their customers demand. Such us, using the sunflower oil that reduces saturated fats by 70% instead of using regular vegetable oil. This is made because mainly McCain Foods have a strategy to keep a good relationship with their farmers and customers In the Netherlands, McCain Foods Company is located in Lelystad where the corps are grown and distributed. The distribution of McCain Food products are done by road to the other European countries and ships to be distributed to other countries outside the European region. McCain Food Company McCain Foods is a company located in Canada and a privately owned company established in 1957 by four brothers namely Wallace and Harrison McCain, supported by brothers Andrew and Robert. McCain Foods is the world’s largest manufacturer of frozen French fries and potato specialties. McCain foods also perform in helping the environment and achieved several Charitable Initiatives such as â€Å"Feeding the hungry and supporting education in South Africa† and â€Å"Supporting sport in the UK for ? 5 million to UK Athletics â€Å". McCain Foods is the largest French fry producer in the world, claiming a global market share of almost 33%. (4) McCain operates globally with over 57 production and manufacturing facilities across six continents. The company’s products are available in thousands of restaurants and supermarket freezers in more than 125 countries around the world. The company has least presence in the developing organic foods segment. Natural and organic food products segment is one of the fastest growing categories in food retailing. The company has not acquired any organic brand companies nor has it launched organic products. Internal environment McCain foods  is an organization that has the motto: â€Å"McCain it’s all good†. Their actions, decisions and behaviors are guided by their values and Code of Conduct. McCain is trying to make their business to be more like a family business. Because some companies are known for the products they make, and some are known for the people who make them while McCain likes to be known for both. Their strategy is to keep a good relationship with the farmers and their customers. As it is shown in Graph (1. 1), McCain Foods makes contracts with their supplier partners and grower partners, even though the number of the supplier partners is greater than the grower partners. They also employed a lot of employees to work in their company. With these big numbers McCain Foods is also trying to maintain their relationship with their employees and partners, because these numbers tells us that McCain more or less is depending on their supplier partners, the farmers, and employees. Same thing goes to the Supplier partners and Employees of McCain Foods. This means that there is a mutualism relationship between McCain, the employees and their partners that will bring a good result.

Pamela Haist :: essays research papers

I love my grandmother (or whom I call Nana) very much and I look up to her more than anyone else I know. She’s smart, kind, funny, social, and very outgoing. I remember one time at the mall, when she was walking up the â€Å"down† escalator, and she couldn’t figure out what was wrong with the stupid thing! She just kept walking up it, and cursing at it wondering what was wrong. As you’ve probably guessed, my speech is about Nana, my greatest role model. Pamela Haist was born in March, Cambridgeshire, England on March 19, 1924. Her name at that time was Pamela Muriel Bailey. She was raised by her grandmother and uncles until she was about eight years old because her father and mother could not afford to keep a child at that time. According to Mrs. Haist this was quite common in a time before unemployment insurance and social benefits. She was an only child, and raised with very strict rules. For instance, every night she had to be in bed by six o'clock. She had to lie in the bedroom of her two-level house, listening to her friends playing out in the streets until she fell asleep. This continued until she was twelve or thirteen years of age. Despite the rules that may have hurt other people's social skills, Miss Bailey had many friends as a child. She told me of one friend that she remembers quite well, her best friend Daphne. "When I was a young girl," she reflected with a laugh, "I remember us going out one day to play. We were on our bikes, which is how we usually got around, wearing our best Sunday clothes at the time, white frocks with frilly lace. We were walking along the wall of the sewage centre. I said 'Let's go over that wall and see what's there. I'll help you over first. Come on, it will be ever so much fun.' So I helped her up over the wall and she landed right in a sewer filled with muck. I said 'I'll be right over. Keep on going!' By the time she came out, her dress (for picture day) was filthy! She came up to me the next day and said 'My mother says I'm not to have anything more to do with you.' But of course that didn't last five minutes." Miss Bailey did very well in school with various subjects.

Human Trafficking in Brazil

Following more than three hundred years under Portuguese rule, Brazil gained its independence in 1822, maintaining a monarchical system of government until the abolition of slavery in 1888. Shortly after – in 1889 – the military declared itself in control of the country as a republic. Brazilian coffee exporters politically dominated the country until populist leader Getulio Vargas rose to power in 1930. He is called the â€Å"Father of the Poor†, because of the fact that he brought social and economic changes that helped modernize the country.By far the largest and most populous country in South America, Brazil underwent more than a half-century of populist and military government until 1985, when the military regime peacefully gave up power to civilian rulers. Brazil continues to pursue industrial and agricultural growth and development of its interior. Utilizing vast natural resources and a large labor pool, it is today South America's leading economic power an d a regional leader, one of the first in the area to begin an economic recovery.Highly unequal income distribution and crime remain pressing problems. Human trafficking in Brazil, in international and internal forms, is still a phenomenon within Brazil. Secretary National Justice Paul Abram warns, â€Å"This is because one of its features is the invisibility of victims and denial of recognizing oneself as such. This is why we focused on awareness campaigns and the national network to support the victims. † Although Brazil banned slavery its 1888 Golden Law, forced labor of thousands of workers occur daily which is helping drive the economy.The Government of Brazil does not fully comply with the minimum standards for the elimination of trafficking; however, it is making significant efforts to do so. The Countries that registered the highest incidences of victims of human trafficking were the Suriname (which works as a route to the Netherlands), with 133 victims, followed by Sw itzerland with 127, Spain with 104 and Germany with 71. UNODC estimates indicate that sexual exploitation is the most common form of trafficking (79%), followed by forced labor (18%), reaching, especially children, adolescents and women.The Brazilian government has maintained efforts to prevent human trafficking in partnership with state governments, international organizations and NGOs. Authorities gathered extensive civil society and federal, state, and local government input to draft a second national plan for 2012-2016, as the first national plan ended in January 2010. The Ministry of Labor publishes a â€Å"dirty list,† which publicly identifies individuals and corporate entities the government has determined to be responsible for trabalho escravo and is subject to civil penalties.Authorities continue to investigate sex and labor trafficking crimes, but data collection on trafficking prosecutions and convictions continued to be a challenge. Government-provided specialize d shelter and services for victims of all forms of trafficking victims remained inadequate. Authorities continued to partner with civil society and international organizations to raise awareness about sex trafficking and trabalho escravo. During the International Symposium for Combating Human Trafficking, held in Goiania on May 14 and 15 many topics regarding the fight against human trafficking were put in place.During the symposium, Mr. Bo Mathiasen, regional representative of UNODC, stressed the importance of having a legal basis, backed by enforcement action to combat human trafficking. Mathiasen stated, â€Å"We know that human trafficking is one of the cruelest forms of organized crime and it is not possible to move forward in the fight against it without a solid and comprehensive legal basis, capable of providing the necessary tools to rigorously punish the entire chain of criminals involved. It is only possible to fight transnational organized crime if criminals have the per ception that there is a real risk of being punished. The UNODC Regional Office for Brazil and the Southern Cone, together with the Brazilian National Justice Council and the National Secretary for Justice have committed to collecting and distributing information regarding all judicial action in Brazil on human trafficking through the UNODC global Human Trafficking Case Law Database. It is expected that by the end of 2012 at least 50 Brazilian judicial will document proceedings in the UNODC Case Law Database. This is a step in the right direction for Brazil to begin to combat this chronic issue.

Paiute Indians Essay

Paiute (sometimes written as Piute) is the name given to two related groups of native Americans — the Northern Paiute of California, Nevada and Oregon, and the Southern Paiute who originate in the modern day states of Arizona, southeastern California and Nevada, and Utah. The web page Paiute says that the southern group moved in California in about 1100 C. E. The name may mean either Water Ute or True Ute. Members of both groups speak languages which belong to the Numic branch of the Uto-Aztecan family of Native American languages. Other people groups, namely the Bannock, Mono, Timbisha and Kawaiisu peoples, also speak Numic languages and live in adjacent areas, so they too are sometimes referred to as Paiute, though in some cases are more closely related genetically to the Shoshone people. Powell and Ingalls, in their Ind Alf. Rep. , 1873 said that the name originally belonged to only one group, those from Corn Creek in Utah, but was gradually extended to other bands. The group generally known as the northern Paiutes are closer in relationship to the Shoshone than they are to Southern Paiutes and the southern group are closer to the Utes than to the northern Paiutes. It is in language and customs that they are most closely alike. Ethnologue . com reports that the language of the Northern Paiute, alternately called Paviotso, is spoken over a distance of about 1000 miles although each reservation, there are twenty, tends to have its own dialect. There are about 1,600 speakers out of a population of 6,000, most of these speakers being older people. The group have several names. The Northern group call themselves Numa or Numu while those in the south refer to themselves as Nuwuvi. These terms have an identical meaning , â€Å"the people. † The northern people are on occasions called Paviotso. There was contact between early Spanish explorers and some Southern Paiute who called them the â€Å"Payuchi† (they did not make contact with the Northern Paiute). Other early settlers referred to both groups as ‘Diggers’, now thought of as a derogatory term, but which referred to the people’s practice of digging up roots. Life styles Before other settlers arrived in their areas the people of the north existed in their desert environment. Each smaller band had a specific territory which generally centered on an area of lake or other wetland that ensured a supply of both fish and water-fowl says one web page, but the web page Paiute says definatively that the northern group did not eat fish. Food gathering tended to follow a seasonal pattern, including trading with coastal groups by Southern Paiutes. Communal drives in conjuction with neighbouring bands were the means of hunting animals such as mountain sheep, rabbits and the larger pronghorns, a form of antelope. There seems to have been quite free movement of individuals and families between the various bands. Pinyon nuts, a form of pine nut were gathered on mountain trips in the fall. Pinon nuts have outstanding nutritional value, supplying all amino acids and various vitamins and compare well with pecans, peanuts, and walnuts. They supply all amino acids and provide significant amounts of vitamin A, and have been likened to soya beans as an important food source according to the ‘Goods From The Woods’ web pages. The seeds of wild grasses, berries and other fruit and vegetables such as musk melons, beans, tubers and roots were also food sources. Important implements were a grinding stone and hand stone ( metate and mano) and these were used to crush seeds and make a paste which could be cooked as shown on the Surweb site page Paiute People of Southern Utah. Cultivation was in the hands of the women who created irrigation channels using sticks as digging tools. Each band came from a characteristic food source, the people of the Lovelock area for instance being known as the Koop Ticutta or Eaters of Ground Squirrel. Michael Hittman, in his 1996 book, â€Å"Corbett Mack, the Life of a Northern Pauitr, mentions, ( page 2) the Tabooseedokado or ‘Grass Nut Eaters’ of Smith and Mason valleys, Nevada In the fall the various groups would gather together for dances, ceremonies and marriages, the latter not being marked by any ceremony, but was simply the setting up of a household jointly. Edward Curtis in his book ‘the North American Indian, (Volume 15, page 66) describes dances both for amusement and as a prelude to war. He describes the war dancers as wearing head dresses of eagle feathers and kilts of cords including downy feathers Although monogamy was the most usual form of marriage variants such as sororal polygamy i. e. one man marrying a groups of sisters, as is sometimes the pattern among Mormons, and polyandry, which is when one woman has several husbands, also took place according to Ronald Host in the Utah History Encyclopedia. Houses were of the most basic kind, because the bands moved frequently, and little clothing was worn, but blankets made of rabbit fur were used according to Spartacus Educational. Contacts with Settlers Although the first contact with westerners may have taken place in the 1820s, really sustained contact between the Northern Paiute and Euro-Americans did not occur until 1840s. At that point the native culture was not particularly influenced by the settlers except that they began to use horses. Large numbers however fell victim to smallpox brought to them by infected settlers. However there were some bands in the south who remained more or less in their pristine, pre-settlement state until the1870’s having acces to neither guns nor horses according to S. G. Ellsworth. in ‘the New Utah Inheritance’. In 1851, Mormon settlers began to occupy Paiute water sources. Relations between the Paiutes and the Mormons were on the whole peaceful, mainly because of the efforts of Mormon leader Jacob Hamblin. In 1854, Brigham Young had sent Jacob Hamblin and others to open the Santa Clara Region. The goal was to befriend the Indians and eventually convert them to Mormonism. Hamlin believed that if he never killed Indians, they would kill him Hamblin, together with some Paiutes, was able to establish a settlement near the Santa Clara River where dams were built in order to irrigate the area on a much larger scale than previously according to the Surweb site. There were a number of violent disputes between the natives and settlers such as the Pyramid Lake War of 1860 and the Bannock War of 1878. Such incidents in general began with disagreements between settlers and Paiutes about property. Such disputes would escalate until they required the involvement of the military. European contact with the Southern Paiutes happened first 1776 when Roman Catholic missionaries Silvestre Velez de Escalante and Francisco Atanasio Dominguez came across them while seeking an overland route to the Spanish missions in California. They reported seeing beard men and much later photographs were taken showing bearded Paiutes by John Hilliers, as can be seen on the Surweb page ‘ The Paiute People of Southern Utah’. Between 1854 and 1858 the Mormons tried hard to convert the Paiutes to their beliefs. The two sides on occasions worked together in negative ways as when, in 1857 A mixed group of Mormon militia and Paiutes attacked and killed a group of migrants at Mountain Meadows, Utah according to Virginia Simmons in her book of 2000, ‘The Ute Indians of Utah, Colorado and New Mexico’. A treaty was signed between The Utah Paiutes and the federal government in 1865, but the senate failed to ratify this. In early 1871 John Wesley Powell reached Southern Utah following his exploration of the Grand Canyon. On his first trip the party had run out of food. With the aid of the Paiutes, and their immense knowledge of the area Powell was able to arrange a successful second expedition according to the Surweb page the Paiute People of Southern Utah. The second trip was a scientific one and John Hilliers, a photographer, accompanied Powell. He was able to take many pictures of people who up to that point had had no or minimal contact with westerners. His pictures can be seen on the Surweb Pages, the Paiute People of Southern Utah. The Europeans of whatever origin practised settled agriculture and also introduced large herds of cattle, which led to over grazing. This made it hard for the native people to continue with their traditional life habits. Those living near rivers practised agriculture using the river waters as their means of irrigation. They grew corn, various types of squash and gourds, sunflowers, melons and, in later years, winter wheat. Although there were chiefs, some very influential, leadership was often to do with abilities and so was task orientated such as hunting or making baskets. With the coming of settlers there also came slaving raids from other native groups such as the Utes and Navajos, who then sold their slaves to Europeans. There were other important intrusions into Paiute life. Beatrice Grabish in her article of 1999 ‘Dry Tears of the Aral’ mentions the Owens Valley which was originally populated by Paiutes, but where the water was an attraction to urban developers seeking a permanent supply of water for Los Angeles. She reports how the local environment was devastated by the loss of ground water. Religion The supernatural belief world of the Paiutes revolved around Wolf and Coyote There was a tradition of storytelling about the activities of Wolf and Coyote together with those of other spirit animals. t the fall and winter gatherings. Wolf was considered to be the elder brother and so the more responsible god, while Coyote was often given the role of the trickster. Jesse Jennings, who has studied closely the anthropology of Utah said in 1957 in ‘Memoirs of the Society for American Archaeology’, No 14, when speaking of the people’s traditional life style :- In such situations there is little leisure, and almost no certainty about the morrow. No long-term building projects, no complicated rituals, no extensive amassing of personal property nor any long range plans can be undertaken in such circumstances. Reservations In 1874 the American government took away all Paiute land. The Malheur Reservation in Oregon was the first reservation for the northern Pauite. The government’s intention was that the Northern Paiute would be concentrated there, but because of the distance from the traditional areas of th emajority of the bands, together with poor conditions on that reservation, many Northern Paiute refused to go there or quickly left. When it became impossible for them to continue to follow their traditional patterns of life they either looked for work on white farms or in the cities. stablished Small Indian colonies were also formed where they were joined by many Shoshone and Washoe people. Later other large reservations were created such as those at Pyramid Lake and Duck Valley, but the usual pattern was small reservations near cities or farm districts. These often had mixed inhabitants including both Northern Paiute and Shoshone people. 20th Century â€Å"For many Indians the depression years were a relatively good period,† stated Professor Ronald L.  Holt of Weber State University as quoted by Becky Bartholomew ‘History Blazer’ on the web page ‘Utah History to Go’ In the early 20th century the colonies began to be awarded land by the government. In 1927 a Paiute agency was created in Cedar City under the auspices of the Bureau of Indian Affairs. Despite this there was little real help available for the Paiutes. The women worked as maids and the Paiute men worked on the railroad, sometimes taking intermittent work on farms as well as working their own small plots on reservation land. In 1933 President Roosevelt had appointed John Collier as a new commissioner of Indian Affairs. With the passing of the Indian Reorganization Act in 1934 colonies were given recognition as independent tribes. Known as the IRA, this act protected existing Indian lands as well as providing the means for additional land purchases. The establishment of tribal and band constitutions and councils was encouraged and funds were provided for the purchase of water rights and the creating of irrigation systems were needed. In the 1950’s the government had a policy of terminating aid to certain groups and the Paiutes were included, although Holt makes it clear that the department of Indian Affairs knew that by the they were then incapable of coping without help. Some of these terminations took a long time to come into effect. Prucha in his 1984 book ‘The Great Father: The United States Government and the American Indians’ states, ( page 1048) that in the case of the Southern Paiutes there was a three year gap between the act of termination and the date on which it took effect. Over the years the Paiutes campaigned for compensation for their lost lands and this was eventually paid, but at extremely low rates. In 1980 the then president Jimmy Carter ensured that the Paiute people again received federal recognition. In 1984 the Paiutes received 4,470 acres of poor land, not all in one place, but scattered throughout southwestern Utah. There was also a fund of $2. 5 million fund from which the group could draw on the interest. This was to be used for economic and tribal services and has been used to build houses, to open two factories and to provide health and educational facilities. The Future The future for this relatively small people group, probably about 4000 people according to Spartacus International, looks promising at present. Other estimates are rather higher, such as that on the Paiute Indian Tribe History, which claims there are up to 7,000. Naturally as time goes by there will be ever more mixing with the surrounding populations, but, unless there are major legislative changes, Paiutes will be able to follow at least some of their traditional way of life, while at the same time being active citizens of the United States. However it is obvious that certain things are in decline. A language with so few speakers spread over a vast area will soon be only of academic interest, a second language at best rather than a living mother tongue, unless there are moves such as with the Celtic languages in Europe to sustain them for example the Celtic tongues are used in the media and as a teaching medium in schools. There should be no need for war dances in modern America, so these will be just a focus for tourist cameras. With an increased interest in sustainable life styles and the protection of the planet’s resources however the Paiute still could have a valuable role if ancient skills are not lost , but passed on generation to generation.

natural resources of the u.s essays

natural resources of the u.s essays Natural Resources of the United States We should be very proud to live in the United States. Our country has a vast variety of natural resources which we enjoy each and every day. This countrys natural resources lay in a delicate balance. If we interrupt this balance, we could destroy nature, our prosperity, or the world. Natural resources such as coal, natural gas, oil, and water are critical to our existance as a people. For example, our homes are heated by precious natural gas, our automobiles are fueled by gas as well. Coal and oil are raw materials with which we make other materials. Finally, water has always been vital to us each day in more ways than we realize. We need to drink clean water. Our culture uses water to clean, wash, and lubricate. The countrys natural resources have been present in the earth since the beginning of time. In the very top layer of the earth, we find most of the earths natural resources. These include water, plants, wood, and animals. Just below the earths surface we find minerals, such as gypsum, magnesium, peat and iron ore. We use these raw materials to combine with other minerals or metals to produce some of the worlds finest products. Special minerals such as gold, silver, and diamonds are nestled deeper down in the earths crust. Precious natural resources found in the bottom of the earths crust in- clude, oil, gas, and coal which we use for fuel. As one would guess, much of our nations natural resources are located in the great state of Texas. Texas is the nations wealthiest mineral producer. The economy is dominated by the abundant energy resources. The state is the leading U.S. source of natural gas and second largest U.S. oil producer. Other important minerals include helium, salt, sulfur, sodium sulfate, and clays. Major industries include oil refining and the manufacture of machinery, transportation equip...

In Classroom Learning is better than Learning Alone

In Classroom Learning is better than Learning Alone Introduction Learning is arguably the most important activities that human beings engage in. It is through learning that we are able to acquire new knowledge and skills. It can therefore be said that learning is integral for the development of the society. Due to the importance of learning, many societies have come up with formal institutes where learning takes place.Advertising We will write a custom essay sample on In Classroom Learning is better than Learning Alone specifically for you for only $16.05 $11/page Learn More These institutes include schools where students attend and gain information on a wide variety of subjects. However, learning can also take place when an individual looks for new material and engages in learning alone. There is disagreement over whether learning alone or learning in a classroom is most beneficial. This paper will argue that learning in a classroom is superior to learning alone and it should therefore be the primary mode of learning employed by our society. A Case for Classroom Learning Students are able to benefit from each other when they learn in a classroom setting. Paduraru notes that in the traditional classroom environment, students are able to interact with the teacher and their classmates (par. 2). This interaction makes it possible for the student to benefit from cooperative activities such as group work and class discussions. Students can learn from each other and benefit from discussing difficult concepts with each other. In addition to this, students are more motivated to learn when other individuals who are also engage in the same learning surround them. Paduraru declares that the learning atmosphere created in the classroom setting leads to higher levels of focus and motivation for the student (par. 3). All students are able to demonstrate better learning outcomes because of the inter-student interaction promoted by classroom learning. Contact with the teacher in classroom learning lead s to better learning outcomes for the student. Teachers are a very important part of the learning process since they act as informative guides. With their skills, they are able to direct the student in their learning efforts. The face-to-face interaction between student and teacher increases the grasp of the student. Paduraru declares, Some students need constant reassurance that what the do is correct and that they are going in the right direction (par. 2). The teacher is able to offer this reassurance and provide the feedback that the student needs to have confidence in his learning. Interaction with the teacher also increases the concentration level of the individual. Students are likely to pay more attention to learning when they are instructed through face to face interaction. When this happens, their learning experienced is not only better but also faster than in alone learning. Classroom learning leads to greater commitment to the learning efforts. A person is therefore able to gain in-depth knowledge on the subjects being studied.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Learning requires a significant amount of time to be dedicated to the activity. Classroom learning is well structured and the teacher has a program of what the students should learn. Paduraru elaborates that traditional classrooms provide students with a â€Å"fixed schedule and specific periods dedicated exclusively to learning† (par. 5). In alone learning, a person engages in learning in an erratic manner. In most cases, only a small amount of time is dedicated to learning leading to poor results. The structured nature of classroom learning also ensures that no relevant subject matter is neglected. The student is required to read on different topics at specific times. The student is therefore forced to read on all the scheduled topics even if he/she is not fond of them. This ha s the merit of enabling the student to gain knowledge even in subjects that do not interest him/her. The classroom environment increases the interest of students in the learning activity. Interest is very important in the continued participation of a person in any task. When learning, a person is likely to become disinterested in this activity. When this happens, he/she will not gain the benefits attributed to learning. When learning alone, it is hard for most students to remain interested in the activity. In classroom learning, the teacher can use various strategies to increase interest. Weimer suggests, a good question can pique their interest, make them wonder why, get them to think, and motivate them to make connections with the content (par. 3). The individual is also prompted to commit to memory what has been learned. This is achieved when the teacher takes steps to promote recalling. Weimer suggests that the classroom setting promotes preparation in the student especially if the teacher quizzes the students on previous lessons (par. 6). When this occurs, students are prompted to come to class well versed with the information of the previous classroom session. Arguments in Support of Learning Alone A great advantage of learning alone is that it allows a person who does not have access to formal education institutes such as a school to learn. A person must be able to attend a school in order to learn in a classroom. While most people are able to access these facilities, some might lack the means to do so. This leads to many people being prevented from learning and benefiting from attaining an education. Malcolm X shows that with personal learning, a person is able to open up a new world and attain the benefits of learning (2). This is true since access to learning facilities is not assured for everyone. However, a person engaging in alone learning is unable to achieve high levels of education. The lack of structure in alone learning makes it impossible f or the individual to gain great expertise in a particular topic.Advertising We will write a custom essay sample on In Classroom Learning is better than Learning Alone specifically for you for only $16.05 $11/page Learn More Alone learning makes it possible for a person to overcome any social restrictions to his learning. In some cases, society might prevent certain people from learning. This was the case for Sherman who states that we were Indian children who were expected to be stupid† (13). In such an environment, the classroom learning is downgraded and a person cannot attain any meaningful education. Through alone learning, the individual is able to attain a higher level of learning by reading books with relevant information. It is true that in a discriminatory society, a section of the population might be denied of their right to learn. When such a thing occurs, alone learning might provide greater knowledge that classroom learning. However, eve n in such a situation, classroom learning is necessary for the individual to gain perspective of his learning progress. The individual is able to tell of his progress by comparing his abilities with that of the other students. Sherman reveals that he was able to read Grapes of Wrath in kindergarten when other children are struggling through Dick and Jane' (13). Without the classroom learning, he would not have been motivated to keep reading and achieve success in his life. A person is able to acquire more expansive and unbiased information through personal learning. As it is, there is a vast amount of information that a person can learn independently. In the classroom setting, the students learning is confined to the topics that the teacher chooses. In most cases, information is interpreted in the way that the school administration wants. There is therefore a lot of bias when presenting some information. This is not the case when learning alone since a person can read from various s ources. Malcolm X reveals his horror when he learnt about the brutality of slavery through his own reading (4). He had not been able to receive information about the horrors of slavery in his classroom learning years. It is true that classroom learning is prone to bias by the teacher or the school administration. However, learning alone is also prone to individual bias. An individual is likely to read more on the topics that interest him and favor authors who express beliefs similar to his own. Malcolm X admits that while reading philosophy, the Oriental philosophers were the ones I came to prefer (6). This demonstrates that bias is present in both along learning and classroom learning. Conclusion This paper set out to argue that classroom learning is better than alone learning. To reinforce this claim, the paper has highlighted the many advantages accrued from classroom learning. They include greater motivation and interest in learning, and acquisition of in-depth information.Adver tising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More The paper has also highlighted some of the advantages of alone learning and proceeded to show their weaknesses. The best learning method is one that gives the best results by enhancing the learning outcomes of the individual students. From the arguments provided in this paper, it is clear that classroom learning is the superior form of learning. It should therefore be promoted and made use of by learners all over the world. Malcolm X. Learning to read, The Autobiography of Malcolm X MALCOLM X. NY: Grove Press, 1965. Print. Paduraru, Carmen. The Advantages of Traditional Classroom Learning. Jan. 2006. Web. https://classroom.synonym.com/advantages-traditional-classroom-learning-7964781.html. Sherman, Alexie. â€Å"The Joy of Reading and Writing: Superman and Me.† Los Angeles Times 19 April 1998. Print. Weimer, Maryellen. 10 Benefits of Getting Students to Participate in Classroom Discussions. 15. Feb. 2011. Web. https://www.facultyfocus.com/articles/teaching-and-learning/10-be nefits-of-getting-students-to-participate-in-classroom-discussions/.

Stress Management Essay

Stress Management Essay Stress Management Essay Stress Management Essay the Manual of Correct Relaxation What is the stress management? We know how it is difficult sometimes to cope with the nerves on the working place: fuss, conflicts, stress loading and others factors, which influence on our physical and moral conditions. Of course, after the hard working day we can always take a cold shower or just spend some hours in bed under the blanket. But next day we face another set of problems, and it would not be enough to have a usual rest again. What should you do in this situation? Definitely, there are a lot of trainings and stress-down systems, which help you to control your stress in each difficult situation. However, today it is quite popular task in our colleges to write essays about the stress management or your own experience in chilling out. In my case, I had a deal with that assignment many times, so, I could help you too. Stress Management Essay The Identification of the Issue As you understand, stress management essay is a description of your personal and public experience in the field of management relaxation. The main principle of business says find the time as for the work as for the rest. In other words, you start your stress management essay with the words of topics importance; you point the key factors of successful stress management. It would be better, if you prepare some stress management essay outline beforehand. I assure you that it will ease your writing undoubtedly. Stress Management Essay The Analysis Now you begin to unfold the topic. It will be useful, if you speak sequentially, with a logical line of your thoughts. Describe foreign and domestic practice, and how people of various cultures handle the stress problems on the work. Also, put the examples of solid and reliable ways to relax at the workplace. In other words, provide the real and global research, making the analysis of your ideas simultaneously. Stress Management Essay The Synthesis In the end of your stress management essay as the author, you provide the logical conclusion. It means you collect the gained knowledge and draw a final line under your research. It could be the recommendations on the basis of examined information or clear directions about the stress avoiding. Actually, your work is some kind of manual for those, who want to have the working situation under control. Besides, your work could be published on some web-site of writing works, and your will help someone to cope with above-mentioned tasks.

How Important is the Media in the Investigation of Serious Crime Research Paper

How Important is the Media in the Investigation of Serious Crime - Research Paper Example The underlying goal is accomplished by the collection of accurate data in response to a particular crime or act that contravenes the law. Criminal investigation process involves initial descriptive steps where the investigator gives an in-depth description of the things and people that are present in the crime scene without making inferences concerning the crime or the person present. Consequently, the investigator then gathers evidence, documents, and reviews every element while analyzing all particulars regarding the crime scene cautiously and categorically (Palmiotto, 2013, p.4, 5). In the instances of serious crime, a recital of the police as detectives in most cases remains pronounced to the public. The figurative role of the Corps in the war against crime remains upheld for scrutiny and valued by the media besides being recognizable by the previous police agents. These police agents can find employment within private media organizations whose work is to ensure that there is enhanced delivery of â€Å"inside track.† Additionally, the corps read views and pay attention to audiences in ascertaining the origin and significance of particular criminal occurrences. Serious crime investigation concerning the media has become a very important component.  The circumstance  has remained identified and accredited by Home Office research as an essential skill needed by senior investigative officers (Newburn et al., 2007, p.160). Newburn et al (2007, p.160) ascertain that media in the presence of serious crime can be used to offer assistance to the generation of data. Further, it  acts as a link between the public and the audience as a means of reporting the investigations carried out on crime.  

Competitive Strategies and Government Policies ECO 365 Essay

Competitive Strategies and Government Policies ECO 365 - Essay Example ype of merging in which two or more organizations, dealing in similar products, and operating in the same market combine to make a single organization. The reason why this type of merging has been affecting the industry is that it increases the competitiveness of organizations. According to Gerber (2010), changes in various aspects of the economy have great effects on the level of competition experienced in an industry. One of the changes that have greatly affected the motor vehicle manufacturing industry is the introduction of new government policies and regulations. Tax waives and regulations designed for encouraging global investments have resulted to emergence of new organizations in this industry. This has greatly affected the global competition in the industry. As a result, this industry has been facing an increased labor demand, reduced supply of resources, and lack of good relations with each other. Motor vehicle manufacturing could handle these identified points in various ways. This ways include improving service delivery and employing various types of merging. Organizations in this industry should employ horizontal, vertical, and conglomerate merging when expanding their operation. Another way is making organization’s policies to be in line with the government policies and regulations. The point of effects of global competition could be avoided through merging, acquisition, and

Public Admiration Research Paper Example | Topics and Well Written Essays - 1250 words

Public Admiration - Research Paper Example Public admiration is a social and political science which is indispensable in governance and in the delivery of services for public welfare and interests. It involved intricate planning, strategizing, collaborating, networking, resource allocation but and utmost diligence in the exercise of authorities, functions and roles in accordance to policies and laws of the country. As integral part of organizational management, administrators use systems and models in the performance of their roles especially in this modern period when administration is integrated with information technology to hasten the delivery of services. Public administration can be done in classical ways or in a positivist construct, provided it helped systematized the performance of an government, corporation or an institution. Public administration is applied not only in government administration but also in managing non-government and private sectors whose extensive operation are implemented in a broader number of p opulace as their beneficiaries or clienteles (Stefan, 2009). Theoretically, the system of administration correlated the relation of administration, human resource management, access and use of resources, hence, require the skills managing organization inclusive of values in dealing with human relations (Stefan, 2009). Many of the managers attached to the nature of this profession are those who are intellectually gifted to pursue issues and concerns of public affairs. Experts opined that those experts or those who can offer quality public service can move freely within the thin domain between public, private and non-profit opportunities (Stefan, 2009). It is construed that those engaged in public administration have breadth of knowledge and perspectives of the science of public administration. They are expected to perform their responsibilities with combined skills of transformational and transactional leadership (Stefan, 2009). In matters of resource generation and utilization, publ ic administrators are reliant on existing policies but spending more what is expedient and essential for public concerns and for the organization (Stefan, 2009). Such must also be consistent to the vision, mission, goals and programs of the institution. Being focused on governance and organizational capacity enhancement, administrators are concern on transparency, devolution of functions, and analytical discourses in the disposition of cases and issues involving administrators and the public it served (Stefan, 2009). Science of Decision-Making and E-management In such context, public administration is therefore a science of decision-making based on existing regulations, done by public officials, done often in writing, and is always in congruent to the national policies and laws of public administration (Stefan, 2009). When officials are called to resolve on issues as a quasi-legal body, the administrators decides to appoint, discharge, suspend, dismiss or transfer public official ba sed on policies which is maybe inclusive of imposing disciplinary penalties as the law bestowed and in according to legal provisions required under administrative proceedings (Stefan, 2009). Recently, there is a national effort of

Macroeconomics Assignment Example | Topics and Well Written Essays - 1000 words - 1

Macroeconomics - Assignment Example The main difference between GDP and GNP is that GDP measures total income in a nation, while GNP measures total income by a nation’s residents. GDP is the more widely relied upon statistic by business, policy makers and the public. The change in GDP is used to calculate whether a nation’s economy is expanding or contracting. As the broadest measure of a nation’s economic activity it indicates the overall health in the economy. As the broadest measure it is heavily relied upon by business and policy makers to plan as well set monetary and fiscal policy. While the general public may not use GDP because of the effects of GDP on business and policy officials they are impacted as well. For business leaders the main use of GDP is in planning and investment. One way business leaders can use GDP and GNP in combination is to determine where revenue is being earned. By comparing GDP to GNP they can determine whether there is growth in income is coming from domestic or foreign sources. GDP and GNP are also traditionally used in business cycle forecasting. By looking at the trends and changes in GDP it can allow businesses to plan for turns in the business cycle rather than simply reacting. These decisions have an impact upon the general public in the form of job creation or cut backs by businesses. For policy makers GDP is a signal used in creating monetary and fiscal policy as well as measuring its effectiveness. If the economy is growing too quickly policy makers can apply contractionary policy such as raising interest rates and taxes to cool the economy. If the economy is contracting they can then use expansionary policy, such as low interest rates, tax reductions and government investment to boost the economy. Government expenditures are of particular importance as they are directly taken into account in GDP. By increasing expenditures the government can turn a recession into an expansion single handedly. This

Enlightenment And Religion Essay Example | Topics and Well Written Essays - 500 words

Enlightenment And Religion - Essay Example Holy Bible was the last word and everything about a man was God-centric, God-decided, and God-given. KANTIAN CONCEPT: Enlightenment was an effort to break through this stagnant cultural context into the freedom of reason and knowledge. That’s why the German philosopher Immanuel Kant called enlightenment as the great leap forward for the humanity. â€Å"For Kant, Enlightenment was mankind’s final coming of age, the emancipation of human consciousness from an immature state of ignorance and error†¦Ã¢â‚¬ ¦.. Sapere Aude (dare to know) was Kant’s watchword taken from the Greek poet Horace† (Roy Porter, The Enlightenment, PP1). For Kant Enlightenment was an intellectual liberation; a release from man’s self-imposed tutelage. Because of this tutelage man was not able to understand the realities around him without the guidance of a super intellectual guardian. The situation is self-imposed not because the man had no intelligence but because he was not able to use the intelligence. Getting out of the intellectual dependence of the other was what Kant professed. Enlightenment was an intellectual movement. It was mostly a middle-class movement against the hereditary aristocracy and religion; a movement for the humanity in general and for the common man in particular. Though this movement is often associated with the 18th century, the roots of it go back further. Thinkers and writers who thought about the betterment of human life and society, who wanted to place ‘Reason† in the center of all human intellectual activity, who wanted to fight the tyrannical political system, and combat superstition and ignorance were trying to enlighten the people around them. Putting reason in the center of human inquiry opened the door to scientific curiosity and inquiries. Though the church could stop Galileo, they couldn’t stop the development of scientific ideas.

Organizations and group behavior Essay Example | Topics and Well Written Essays - 2000 words

Organizations and group behavior - Essay Example In accordance with the issues discussed in the paper the increase of competition in all industries has led organizations to search for strategies, which can help them to develop a competitive advantage towards their rivals. In order to identify the key elements of group behavior it should be necessary to understand primarily the characteristics of a group, as part of the organizational life. In accordance with Martin within organizations, different forms of group can be identified: a) individuals working on similar organizational activities may not constitute a group; for example, the lecture staff in the same department of a particular university may not meet or cooperate; these individuals cannot be characterized as a group, b) the sub-sections of certain organizational departments are often parts of formal organizational units and they are likely to help towards the completion of organizational tasks of low importance, c) informal groups within organizations are common for promoti ng specific organizational tasks or ideas; for instance, the case of ‘friendship groupings and task-depended networks’, d) groups related to a particular organizational project can be developed within an organization; these groups, formal or informal, are not permanent, as for example ‘a project group working on the building of a new oil refinery’, e) formal and informal groups can be developed within organizations for completed a particular organizational task; these groups are ‘transient’, as for example a formal group working on the reduction of the organization’s travel expenses by 10%.... within an organization; these groups, formal or informal, are not permanent (Martin 232), as for example ‘a project group working on the building of a new oil refinery’ (Martin 232), e) formal and informal groups can be developed within organizations for completed a particular organizational task; these groups are ‘transient’ (Martin 232), as for example a formal group working on the reduction of the organization’s travel expenses by 10% (Martin 232). The development of group activities within modern organizations has been often related to the trend of firms to imitate the strategies of their rivals (Griffin and Moorhead 2011). In the study of Griffin and Moorhead (2011) reference is made to the risks that such strategy can hide mostly because of the following fact: the use of teams for promoting organizational plans can be beneficial for organizations but the costs involved can be also significant. The case of Ampex is mentioned as an example of the benefits of team development within modern organization: in Ampex, the involvement of teams in organizational activities led to the increase of ‘online customer delivery by 98%) (Griffin and Moorhead 272). In Texas Instruments, the use of teams for developing the daily organizational tasks resulted to the reduction of organizational costs for about 50% (Griffin and Moorhead 272). Also, in Eastman, the development of teams across the organization supported the increase of organizational performance at significant levels; the productivity of the organization was increased for about 70%, a result which was directly related to the involvement of teams in all organizational projects (Griffin and Moorhead 272). In accordance with the above findings, the role of group in the development of organizational performance,

Enlightenment And Religion Essay Example | Topics and Well Written Essays - 500 words

Enlightenment And Religion - Essay Example Holy Bible was the last word and everything about a man was God-centric, God-decided, and God-given. KANTIAN CONCEPT: Enlightenment was an effort to break through this stagnant cultural context into the freedom of reason and knowledge. That’s why the German philosopher Immanuel Kant called enlightenment as the great leap forward for the humanity. â€Å"For Kant, Enlightenment was mankind’s final coming of age, the emancipation of human consciousness from an immature state of ignorance and error†¦Ã¢â‚¬ ¦.. Sapere Aude (dare to know) was Kant’s watchword taken from the Greek poet Horace† (Roy Porter, The Enlightenment, PP1). For Kant Enlightenment was an intellectual liberation; a release from man’s self-imposed tutelage. Because of this tutelage man was not able to understand the realities around him without the guidance of a super intellectual guardian. The situation is self-imposed not because the man had no intelligence but because he was not able to use the intelligence. Getting out of the intellectual dependence of the other was what Kant professed. Enlightenment was an intellectual movement. It was mostly a middle-class movement against the hereditary aristocracy and religion; a movement for the humanity in general and for the common man in particular. Though this movement is often associated with the 18th century, the roots of it go back further. Thinkers and writers who thought about the betterment of human life and society, who wanted to place ‘Reason† in the center of all human intellectual activity, who wanted to fight the tyrannical political system, and combat superstition and ignorance were trying to enlighten the people around them. Putting reason in the center of human inquiry opened the door to scientific curiosity and inquiries. Though the church could stop Galileo, they couldn’t stop the development of scientific ideas.

Law and Society Article Example | Topics and Well Written Essays - 1000 words

Law and Society - Article Example Moreover, it is an offence to disclose proceedings relating to minors, or publishing the deliberations of the jury. 1 Several factors have made social media more influential than mainstream media, among them the worldwide reach, low cost associated with internet, and the ability or real time communication. One single tweet can go viral within seconds. â€Å"In days gone by, it was only the mainstream media that had the opportunity to bring information relating to a court case to such a large group of people that it could put a court case at risk. That is no longer the case†¦Ã¢â‚¬  the attorney general was recently quoted saying. However, social media poses a unique challenge. Currently, there exists a weak regulatory framework. The social media is currently regulated by the same laws as the mainstream media. Besides, it is very hard exert regulation over the social media. This is because of the worldwide nature of internet. A person can generally access the internet, or make a comment, from any part of the world. This means that discussions or conversations concerning criminal cases that once took place in gardens or clubs now have a global platform now. Consequently, it’s hard for any one country to exert jurisdiction over the internet. The attorney general has appreciated this fact. â€Å"Blogs and social media sites like Twitter and Facebook mean that individuals can now reach thousands of people with a single tweet or post. This is an exciting prospect, but it can pose certain challenges to the criminal justice system,† stated the attorney general, Dominic Grieve QC.2 Besides this, it is very easy to surf the internet anonymously. Tracing such people, therefore, is hard if not impossible. Therefore, regulating social media is a wide mandate, involving individual internet users and internet services providers. Another factor that makes social media unique is the fact that main players in the sector are laymen; teenagers, youths, adults and

Slogan My Teacher My Hero Essays and Term Papers Essay Example for Free

Slogan My Teacher My Hero Essays and Term Papers Essay Northern and Southern Dynasties (386 589) The Northern and Southern Dynasties period (386 589) was a time of division in Chinese history, during which the Yellow River watershed of China first experienced a period of cultural transformation under the rule of a minority group. After the fall of the Eastern Jin Dynasty (317 420), four regimes the Song, the Qi, the Liang, and the Chen appeared one after the other in south China. In north China the Northern Wei, the Eastern Wei, the Western Wei, the Northern Qi, and the Northern Zhou regimes also emerged at the same time. In Chinese history, the northern and southern regimes together are known as the Northern and Southern Dynasties. This period of time began in 386 and ended in 589, during which time China experienced 203 years of division and wars. The Southern Dynasties In 420, General Liu Yu deposed the emperor of the Eastern Jin Dynasty, made himself emperor, and made Song the state title. Learning a lesson from the destruction of the Eastern Jin, Liu Yu refused to give important positions to noble families. Because he himself was from a poor family, he favored those of similar background to his and gave military power to his sons. As a result, the Song didnt repeat the mistake of the Eastern Jin. Unexpectedly, there was fighting and killing among the sons. In 422, Liu Yu died, and Emperor Wendi inherited the throne ruling for 30 years. Song experienced a prosperous period of time under the reign of Emperor Wendi, during which time the economy and culture both developed. Although there were wars against the Northern Wei in north China, each side achieved victories and suffered defeats, balancing power between the north and south. In 454, Wendi died, and Emperor Wudi took over the throne followed by Emperor Mingdi. They were both tyrants who killed their brothers and distrusted their ministers and generals. During their rule state politics fell into disorder. In 479, Minister Xiao Daocheng seized the chance to destroy the Song Dynasty and established the Qi Dynasty. Only existing for 23 years, the Qi Dynasty was the shortest dynasty among the four regimes of the Southern Dynasties. Because of Xiao Daocheng and his sons sensible and stable policies, a period of steady development ensued during their rule. However, afterwards, their successors repeated the mistakes of the Song Dynasty. They killed their brothers, uncles and nephews, and nearly all the ministers. In 501, Minister Xiao Yan revolted, overthrew the Qi Dynasty, and founded the Liang Dynasty. After overthrowing the Qi Dynasty, Xiao Yan established the Liang Dynasty and ruled for 48 years. During his rule, the Northern Wei Dynasty in north China declined, so it was a good opportunity for south China to challenge them. Being fatuous and incapable, Xiao Yan allowed his ministers to exploit the people and ignored the advice of loyal ministers. In 548, General Hou Jing of the Eastern Wei, who had surrendered to the Liang dynasty, mutinied. He colluded with Xiao Zhengde, a son of Xiao Yan, to attack the Liang State. The next year, Hou Jing captured the capital city of the Liang Dynasty, and discovered that Xiao Yan had already starved to death. Then Hou Jing killed the successor-Xiao Gangand the Liang was at the edge of collapse. In 557, Chen Baxian, who grew up during the punitive wars against Hou Jing, cut the throat of the last Liang emperor and established the Cheng Dynasty. Through years of war, the economy of southern China had been destroyed badly, so the Chen Dynasty was destined to exist for only a short period of time. Chen Baxian and his successors Emperors Wendi and Wudi had destroyed their enemies and defeated the army of Northern Qi in Jiankang ( Nanjing today), which consolidated the rule of the Chen Dynasty to some extent. However, the Chen Dynastys reign was limited south of the Yangtze River and to the east of Yichang City and the central government was weak. In 583, north China was unified by the Sui Dynasty (581 618), and the unification of the whole of China was expected at any hour. In 589, Yang Jian, Emperor Wendi of the Sui Dynasty destroyed the Chen Dynasty and ended nearly 300-years of division in China. The Northern Dynasties Toward the end of The Sixteen Kingdoms of the Five Barbarian Peoples period, the Tuoba Xianbei people, a primitive minority nomadic group, gradually grew powerful. They occupied central China and established the Northern Wei Dynasty. Later, they destroyed all the independent regimes in north China, and unified the region. As the most influential dynasty among the Northern and Southern Dynasties, the Northern Wei ruled north China for over 100 years, with 12 emperors from nine generations. By the end of the fifth century, Xianbei assimilation into the Han Chinese culture had accelerated in the Northern Wei Dynasty. In 493, Emperor Xiaowen moved the capital from Pingcheng (Datong City in Shanxi Province today) to Luoyang City, and changed their family name from Tuba to Yuan at the same time. He forbade the use of the Xianbei language and the wearing of Xianbei clothing. Emperor Xiaowen attempted to assimilate with the Han people by limiting Xianbei culture. Through a series of reformations, the Han peoples advanced culture and political system was fully integrated into the Xianbei government of the Northern Wei, and north China entered into a new period of cultural fusion. However, after Emperor Xiaowens death, his successors gradually abolished his Han-Chinese assimilation policy because of the opposition of some reactionary nobles and Xianbei army men. The restoration of the Xianbei peoples privilege aroused new social frictions, and the Northern Wei began to fall into disunity and war. Later, the powerful officials Gao Huan and Yuwen Tai divided the territory of the Northern Wei into two parts – east and west. Eastern Wei (534 550) under Gao Huan lasted 16 years with Yecheng (Handan city in Hebei Province today) as the capital. Western Wei (535 556) established by Yuwen Tai experienced a history of 22 years with Changan (Xian today) as the capital. Eastern and Western Wei were then conquered by the Northern Qi (550 577) and the Northern Zhou (557 581). In 577, the Northern Zhou destroyed the Northern Qi, and north China was reunified. In 581, Yang Jian, a relative of the Northern Zhou empress, dethroned Emperor Jingdi and made himself emp eror. He changed the state title to Sui, and named himself Wendi. Then, Yang Jian destroyed the Chen Dynasty in southern China and reunified all of China. Religion, Culture and Science During the Northern and Southern Dynasties, Buddhism, an emerging religion from India, was introduced into China. At that time, almost all the Xianbei people believed in Buddhism, especially in the Bodhisattva. People believed they could free their soul from suffering only if they prayed for help from the Bodhisattva. Because of the popularity of Buddhism, Buddhist statues, murals and grottoes were built on an unprecedented scale. The Mogao Caves, the Yungang Grottoes, the Longmen Grottoes, and the Maijishan Grottoes were all masterpieces of that time. With Wang Xizhi and Xie He as the most famous, calligraphers and painters flourished in large numbers at that time. The noted works Classics on Waters and Qiminyaoshu were produced during this time. In science, Zu Chongzhi was the first person in the world to work out the value of π (the ratio between the circumference and the diameter of a circle) to be between 3.1415926 and 3.1415927. In addition, Doctor Tao Hongjing wrote Zhouhou Fang which had a great influence on the development of traditional Chinese medicine.

Differential Susceptibility Theory (DST) in Psychopathology

Differential Susceptibility Theory (DST) in Psychopathology Future Directions for research: What makes the Differential Susceptibility approach appealing to Psychopathology and Wellbeing researchers alike? The Differential Susceptibility Theory (DST) has attracted a huge amount of research in recent years from researchers in the field of wellbeing and psychopathology for a variety of reasons. This essay will examine both the dominant diathesis-stress model and DST and highlight how the knowledge of DST can improve wellbeing and reduce psychopathology. It has been widely demonstrated by decades of research that health and developmental disorders are more prevalent among people from high-risk families (Luthar, 2006; Boyce, 2007; Shonkoff, Boyce, McEwen, 2009). Studies abound to demonstrate that childhood physical, emotional abuse and neglect impair development from lack of concentration to aggression, fighting, stealing, truanting and antisocial activities (Wayne, 1989). There is however a prominent variation in the physical health and psychological adjustment of both children and adults who experienced both high and low degrees of adversity (Luthar, 2006; Masten Obradovic, 2006). The dominant theory that accounts for the above phenomenon is the diathesis-stress/dual risk model, which emphasizes vulnerability to environment. It postulates that psychopathology develops as a result of an interaction between due to vulnerabilities/diatheses (temperamental, biological, and/or behavioural characteristics) in a particular person and environmental stress (Monroe Simmons, 1991). Hence, an individual facing great environmental stress will not need to have many underlying vulnerabilities to develop psychopathology. The same outcome can be true for an individual with greater vulnerabilities but a minor stressful event (Ingram Luxton, 2005). On the other hand, DST emphasizes developmental plasticity- individual differences in neurobiological susceptibility to environmental factors (Belsky, 2005). Belsky (2005) postulates that plasticity functions in a for-better-and-for-worse manner: more â€Å"plastic† individuals experience more positive outcomes in positive environments as well as more negative outcomes in aversive environments. DST has received support from many studies. Boyce et al.’s (1995) study on biological reactivity and environmental adversities as predictors of respiratory conditions in children aged between 3 and 5 yields a credible result. The study found that highly biologically reactive children who were exposed to childcare or home environments of high adversity experienced substantially higher illness than other children while highly biologically reactive children who experienced lower adversity conditions (better supportive childcare) experienced the lowest illness rates. More recent studies come from Hankin et al.’s (2011) three different studies that investigated the 5-HTTLPR genotype in 1,874 children and adolescents (between 9- and 15-year-old) and how the degree of supportive or unsupportive parenting may influence their behaviours. Hankin et al. (2011) found that the ‘homozygous for the functional short allele of 5-HTTLPR were more responsive to parenting as environmental context in a â€Å"for better and worse† manner’, that genetically susceptible youth whose parents were unsupportive displayed low levels of positive affect while genetically susceptible youth who experienced supportive parenting displayed higher levels of positive affect. There are a variety of reasons why researchers of well-being and psychopathology find DST appealing. The most significant difference between DST and the dominant diathesis-stress model is that the latter do not consider the effects of a positive environment. This is because it is of the view that there is no significant difference in how vulnerable or resilient groups respond to enriched supportive or environmental conditions (Belsky Pluess, 2009). Consequently, many studies only focus on adversity and its absence (e.g., maltreatment vs. no maltreatment) and do not measure the complete range of environments. Neither do they consider the complete range of psychological/behavioural functioning (just maladjustment and its absence, e.g., depressed vs. not depressed). In addition, DST may help researchers to elucidate the defining characteristics of resilience. Under the diathesis-stress model, children with particular attributes such as positive temperament and do not suffer expected detrimental effects of negative environments are defined as resilient (Cicchetti, 1993; Luthar, 2006). However, DST argues that these children could seem resilient because they are just not very â€Å"plastic† or malleable. If this is indeed true, these children would therefore be very unlikely to benefit from highly supportive rearing environments should they be provided with them (Belsky Pluess, 2009b). As such, DST extends the diathesis-stress model by drawing focus on investigating how personal characteristics moderate the effects of positive environmental contexts on positive well-being. One additional advantage of DST is that it offers a new advancement in the treatment of psychopathology. There is great potential in screening patients for intervention on the basis of neurobiological susceptibility (Ellis et al., 2011). DST predicts varying sizes of intervention effects across participants, depending on both the â€Å"plasticity† of individuals and the mode of intervention. Many experimental interventions on parenting and child care have confirmed the above prediction (e.g., Bakermans-Kranenburg, van IJzendoorn, Mesman, Alink, Juffer, 2008; Cassidy et al., 2011). Furthermore, current evidence does not strongly support the case that some people are completely not susceptible to the positive effects of any intervention. As such, it would be better to understand neurobiological susceptibility as a continuous dimension rather than categorically (susceptible vs not susceptible). Caspi et al.’s (2003) G x E study showed that those homozygous for the short s erotonin-transporter allele suffered most from stressful life events, those homozygous for the long allele suffered the least while heterozygotes (carrying one short and one long allele) fell in between. The above knowledge could help inform the design of treatment policies and programs tailored to the specific needs of people with differing â€Å"plasticity†. Despite the exciting promise of DST, it is important to note that it is a relatively new theory in need of much future research to shed light on many areas. Owing to the length constraint of this essay, only a few notable areas will be discussed. Firstly, it is currently unclear how differential susceptibility is regulated by neurobiological (genotypic, endophenotypic, and behavioral) mechanisms (Ellis et al., 2011). Future research on the relationships between the different levels of mechanisms would help to greatly shape programs and interventions to benefit patients of different â€Å"plasticity†. Secondly, future research should focus on elucidating how for better and for worse processes unfold. For example, it could be possible that neurobiologically susceptible children are better at detecting and capitalizing on positive opportunities (e.g., taking advice from a teacher, forging strong friendships) to achieve positive outcomes in supportive environments. Such knowledge would once again help to shape intervention programs. For example, interventors can specifically highlight positive opportunities mentioned above to neurobiologically susceptible children from adverse environments that are recently provided with more positive environments. In conclusion, this essay has explored the main features of DST and shown how understanding DST is crucial in understanding how to prevent psychopathology and improve wellbeing. Further studies, however, are required to bridge the existing gaps in this field.

Canterbury Tales - Comparing Chaucers The Clerks Tale and The Wife of

In "The Clerk's Tale" and "The Wife of Bath's Tale " from Geoffrey Chaucer's The Canterbury Tales, characters are demanding, powerful and manipulating in order to gain obedience from others. From all of The Canterbury Tales, "The Clerks Tale" and "The Wife of Baths Tale" are the two most similar tales. These tales relate to each other in the terms of obedience and the treatment of women. "The Wife of Bath Tale" consists of one woman who has complete control over her husbands. It evolves the idea that a woman is more powerful and controlling in a relationship. She intimidates her husbands to do things and treat her in a certain ways so that they would buy her material things and favors. "The Clerks Tale" supports almost the opposite idea about women. It mentions that the man has complete power in the relationship and the woman must obey everything that the husband says. Such is the case with Walter and Griselda. Walter is demanding and controlling over Griselda. She does whatever he says and she lacks her own opinion. One difference between these tales however is that "The Clerks Tale" is a very unrealistic story, whereas "The Wife of Baths Tale" is a more practical story and would have the possibility of taking place. Between the two stories, the Wife of Bath and Walter are both characters who are the most demanding in order to gain obedience. Both characters demand love, a sign of obedience to them. Walter tells Griselda that the only way they will marry is if she promises to obey his commands. He says "you love me as I know and would obey, being my leige-man born and faithful to whatever ple... ...and the General Prologue. Ed. V.A. Kolve. New York: W. W. Norton & Company, 1989. ---------"The Wife of Bath's Tale." The Canterbury Tales: Nine Tales and the General Prologue. Ed. V.A. Kolve. New York: W. W. Norton & Company, 1989. Levy, Bernard. "The Meanings of the Clerk's Tale." Chaucer and the Craft of Fiction. Ed. Leigh Arrathoon. Rochester, MI: Solaris, 1986. 385-403. Leicester, Jr., H. Marshall. "Of a fire in the dark: Public and Private Feminism in the Wife of Bath's Tale." Women's Studies 11.1-2 (1985): 157-78. Internet Sources Consulted Chaucer, Geoffrey. "The Wife of Bath and Her Tale," The Wife of Bath. Web 30 Apr. 2015. http://academic.brooklyn.cuny.edu/webcore/murphy/canterbury/7wife.pdf Delahoyde, Michael. "Chaucer: The Clerk's Tale," Chaucer. Web 30 Apr. 2015. http://www.wsu.edu/~delahoyd/chaucer/ClT.html

Nuclear Power: A Radioactive Waste of Time Essay

For many years now, technology has strived to discover alternative energy sources that are cheap, efficient and not harmful to the environment. Nuclear power is one of the alternative energy sources that technology has discovered. There are many views on whether or not it meets the aforementioned criteria, but the major concern when it comes to nuclear power is the safety issue. Is nuclear power safe? There is sufficient evidence to prove that it is very unsafe, including past nuclear power related catastrophes, the by-product of nuclear power, and the fact that nuclear power plants are a vulnerable target for terrorists. Firstly, the amount at risk when it comes to nuclear power is overwhelming, accidental meltdowns have the ability to cause instant death to many people, and have a life time effect on many more. On April 26th, 1986, an accident happened at the Chernobyl nuclear plant in Ukraine, and it caused a meltdown in the reactor. The results were catastrophic; the meltdown released more radioactivity than the atomic bombs that dropped on Hiroshima and Nagasaki. During the disaster, 56 people died and about 600,000 people were exposed to high levels of radiation. The radiation spread to places as far as Scotland. _Refer to figure 1._ There are arguments that the Chernobyl meltdown was a result of old technology and mismanagement. Yet, since Chernobyl, according to the US Nuclear Regulatory Commission there have been nearly 200 near misses in the US in which the fuel rods at the core of reactor came close to melting down. Nuclear power gambles with our lives, our health and the environment, an accident at work for someone can end the life of many. The nuclear waste that comes with nuclear energy is a major concern for the environment. On average, a uranium ore contains only 0.1% uranium. The majority of the materials extracted during uranium ore mining is waste containing other hazardous radioactive and toxic substances. Most nuclear  reactors require one specific form of uranium, uranium-235 (U-235). This form represents only 0.7% of natural uranium. To increase the concentration of U-235, the uranium extracted from ore goes through an enrichment process, resulting in a small quantity of usable ‘enriched’ uranium and huge volumes of waste. Enriched uranium is then put into fuel rods and transported to nuclear reactors where electricity is generated. Nuclear power plant operation transforms uranium fuel into a rich, highly-toxic and dangerous mixture of radioactive elements, such as plutonium. Plutonium is the manmade element used in nuclear bombs, only a small amount is needed to bring about a devastating outcome; this deadly mixture remains dangerous for about 240,000 years. Furthermore, the radioactive waste produced emits large amounts of hazardous radiation. Even a couple of minutes of exposure to high-level waste can easily result in fatal doses of radiation. Radioactive waste therefore needs to be reliably stored for 240,000 years, one should take into account that humans have been on earth for only 200,000 years! Another problem is that there is no reliable spot to store away this waste for such a long period of time. Reprocessing of nuclear waste was supposed to be a solution to the problem; however, the reprocessing plants use a process that actually leads to more hazardous waste flows. Not only is there the long term radioactive waste to worry about, but also the depleted uranium (DU). Currently there is about 1.2 million tonnes of depleted uranium stored without any foreseen use in the future. _Refer to figure 2._ The American and British governments used DU as armour for tanks and piercing tips for munitions in the Gulf War, veterans of this war have had health problems due to their exposure to DU. Even their children have suffered from their exposure to DU. Hence the process that it takes to produce nuclear power and all the waste that comes as a by-product is a massive and dangerous waste of time. The radioactive waste can be harmful to our health and our environment, and without a safe and reliable storage method we should realize the more nuclear power we process the larger the problem of nuclear waste. The nuclear industry may argue that nuclear power is the solution to global warming and the climate crisis by promoting nuclear power as a â€Å"low carbon†Ã‚  solution. Today’s world is hooked on coal, oil and gas; burning these fossil fuels releases carbon dioxide, the main cause of global warming and climate change. Furthermore, oil and gas are finite, so a long term solution to the problem is desperately needed. However, nuclear power is not the answer, as nuclear power can only provide electricity; it cannot meet our transport or heating energy needs. Nuclear power generates around 15% of the Earth’s electricity, but only 6.5% of the world’s total energy supply. _Refer to figure 3._ Additionally, according to the Energy Scenario by the International Energy Agency, even if existing world nuclear power capacity could be quadrupled by 2050, its share of world energy consumption would still be below 10%. This would reduce carbon dioxide emissions by less than 4%. Hence nuclear power clearly isn’t a solution to global warming. Nuclear power increases the risk of nuclear weapons potential of spreading to other countries, of terrorists gaining material to make nuclear bombs and of potential terrorist attacks on nuclear facilities or transports. Reactors have not been built to withstand the impact of a large aircraft; nuclear waste transports are even more vulnerable to terrorists. A study by Dr. Edwin Lyman of the Union of Concerned Scientists finds that a potential terrorist attack on the Indian Point nuclear plant in the US could lead to 518,000 long-term deaths from cancer and as many as 44,000 near-term deaths from acute radiation poisoning. These numbers are from a potential terrorist attack on one plant, over half a million people will be killed because of nuclear power. It is blatant that nuclear power is unsafe, even if a reactor core doesn’t meltdown accidentally; a terrorist could cause the same results that a regular meltdown would. Not to mention the black market that has developed to nuclear materials. A typical power plant produces enough plutonium annually for 10-15 crude nuclear bombs. Experiments conducted by the government of the United States have shown that several nuclear weapons can be built in a matter of weeks using ordinary spent fuel from light water reactors (the most common type of reactors). Another study by the US government revealed that a country with only a minimal industrial base could secretly and quickly construct a small plant just 40 metres long, capable of  extracting about a bomb’s worth of plutonium every day. Hence nuclear power is unsafe and can lead to massive destruction at the hands of terrorists. In conclusion, nuclear power is an unsafe for many reasons. Firstly, there have been nuclear meltdowns in the past which yielded devastating results, and many more close calls. Secondly, there is no solution for radioactive waste which is harmful to us and our environment. Also, nuclear power doesn’t help our environment through its low carbon solution. Lastly, nuclear power plants are vulnerable to terrorist attacks, which puts the safety of many at risk. Hence, nuclear power is unsafe! Works Cited Greenpeace International. (2009). Nuclear power. Retrieved January 6, 2011, from http://www.greenpeace.org/raw/content/international/press/reports/nuclear-power.pdf Sterner, B. W. ABC Says Nuclear Reactor Unsafe – The Tech. The Tech – MIT’s Oldest and Largest Newspaper. Retrieved January 6, 2011, from http://tech.mit.edu/V125/N46/nukesafety.html Nuclear Energy. Educational Web Sites. Retrieved January 6, 2011, from http://www.phy6.org/stargaze/Snuclear.htm Physicsworld. Do we need nuclear power? Retrieved January 6, 2011, from http://www.physicsworld.com/cws/article/print/128 Pros and cons of nuclear power | Time for change. Retrieved January 6, 2011, from http://timeforchange.org/pros-and-cons-of-nuclear-power-and-sustainability This contamination will have an effect on several generations to come. FIGURE 1 FIGURE 2 The process in which nuclear power is generated, steps 1-5. FIGURE 3 Nuclear Power only generates electricity, hence why it can’t be a solution to climate change.

Air France Internet Marketing

Air France‘s Case You have just been hired by Rob Griffin to help him better understand the effectiveness of Air France’s online sponsored search efforts. He has requested answers to the following questions: 1. Please calculate the effectiveness of each of Air France’s marketing campaigns across the 7 different publishers categories (3 points). Publishers| Avg. Cost per clicks| Tot. Clicks| Media Costs| Tot. Bookings| Tot. Revenue| Net Revenue| Net Rev per Cost | Avg. of Sales per Click %| Avg. of Trans. Conv. %| Yahoo-US| 2| 45,598 | $46,198| 662 | $882,289| $836,091| 18| 1. 5%| 183%| MSN-Global| 2. 15| 11,217 | $12,160| 129 | $145,524| $133,364| 11| 1. 15%| 113%| MSN-US| 2. 87| 10,808 | $16,098| 140 | $181,550| $165,451| 10| 1. 30%| 73%| Google-Global| 2. 22| 72,895 | $120,947| 797 | $929,550| $808,603| 7| 1. 09%| 43%| Google-US| 2. 38| 192,109 | $353,641| 1,550 | $1,745,482| $1,391,841| 4| 0. 81%| 41%|Overture-Global| 0. 8| 60,899 | $64,296| 372 | $430,085| $36 5,789| 6| 0. 61%| 24%| Overture-US| 0. 76| 119,323 | $141,976| 289 | $347,433| $205,457| 1| 0. 24%| 9%| Grand Total| 1. 9| 512,849 | $755,316| 3,939 | $4,661,913| $3,906,597| 5| 0. 77%| 57%| Based on the data above, we can see that: a. Yahoo-US leads for the most effective marketing campaign among 7 publishers based on the total net revenue per cost, Yahoo-US got the biggest value, 18, it means that every $1 that Air France spent they will receive $18 from their investment. The average of transaction conversion and average of sales per click of Yahoo-US also leads amongst the other publishers. b. Google-US got the biggest of total net revenue from the marketing campaign, almost US$1. million, and also had the biggest total booking number.But our opinion is, Google US did not do the marketing very effective, the money for the media costs that they spent are the biggest amongst the other publishers, and the total net revenue per cost ratio is only 4. c. Overture-US is the most ineffec tive in doing Air France marketing campaign, even though the average costs per click of Overture-US is the lowest, but the total clicks is the highest, it ranked the second highest amongst the other publishers, so it makes media cost of Overture-US igh and the total booking from the clicks is not in a good value, so we think that Overture-US have to improve their its campaign of Air France. 2. Should Media Contacts recommend the same exact strategy for Air France across all search engine publishers? Or would it be more effective to tailor each publisher strategy to maximize ROI (Please provide support for your answer) (3 points) . From our analysis with the data provided by DoubleClick. Inc. , publishers have their own strong point to focus on in order to maximize their net revenue and tailor strategy for each publisher will be the best option.Below, we will explain publisher’s performance in term of the following points: * Campaign All of the publishers earn lot of revenues from their â€Å"Air France Branded† campaign with modest click charges on average of $1. 82 and maximum clicks of 106,153 from Google-US, while â€Å"Business Class† campaign is not really productive to gain revenue as publishers lose money on this campaign. Click charges for â€Å"Business Class† campaign is ranged between $3. 76 (Yahoo-US) and $5. 39 (MSN-US) per click. Geo Targeted local search campaign has potential in using Google-US service.For example, In New York City, Google-US can get total of 3,167 clicks with 1. 39% transaction conversion rate. Compare with â€Å"Paris & France Term† campaign, it only gets 0. 35% transaction conversion rate with 29,039 clicks. In Contrast, Yahoo revenue for its Geo Target campaign is very low and loses money in 10 out of 13 cities in US. * Keyword Keywords that consist of â€Å"Air France† word are convincingly gaining more revenues than other keywords across all publishers. Google-US earns from th e â€Å"Air France brand†, but losing money on bidding European cities keyword like â€Å"Lyon†, â€Å"Bordeaux†, andâ€Å"Rome†.The use of phrase keywords also contributes to number of bookings like the phrase â€Å"DC to France Sale† which have the highest conversion rate compare to others. Different with Google, Yahoo has moderately earned more income from the words of city such as Florence, Paris and Rome. This may be resulted from the difference search methods that Yahoo mainly focuses on web contents keywords. Overture more likely to gain revenue in words that relate with cities in eastern part of Europe like Athens, Tunis, Amman. Overture loses money on broad unspecific words.Thus, Overture should focus on the exact keywords which have connection with flight and travel to eastern part of Europe. MSN-US and MSN-Global costs mainly derived from phrase keywords except â€Å"Air France Brand† keywords. For example, phrase keyword of †Å"travel to France† generates moderate number of 346 clicks, but none of the clicks succeed in sales conversion. Another example is â€Å"flights to Paris†, other publishers succeed in booking of positive net revenue with the keywords, while MSN-US and MSN-Global lose money. * Broad and focus keyword Broad keyword usually gains many clicks from the campaigns.By analyzing publishers’ performance data, we concluded that Yahoo-US, Overture-Global, MSN-US and MSN-Global are publishers that have strength in broad campaign keywords. Number of clicks for broad keywords represents minimum 90% of total clicks and generates higher transaction conversion rate than focus keywords. Google-US and Google-Global also have a huge clicks gained from broad keyword campaigns on the average of 74% and gain more revenues than focus keywords, but the transaction conversion rate is lower than that of their campaign have.Although broad keywords gain many clicks for its ads, it doesn†™t guarantee the increase of sales. 3. Based on your analyses, who do you feel are the most appropriate target customers upon whom Air France should focus their acquisition efforts (again, please provide clear justification for your answer) (2 points) Due to several reason related to market modification and AirFrance partnership, we can support that Business customer segment would be the most important target market.Indeed, because of the development of new low fare companies, the value proposition among the competition changed and gave another offer to the consumers. Ryanair by providing cheap price ticket attracted an important part of the price sensitive customers who use to travel with previous oligopolistic offer with higher price. The business customers are less sensitive to the price, because of less changing (except in case of travelling budget restriction), contracts and promotion with big companies. Ryanair, Irish company, was focused on intern European flight, taking ca re of 26 different destinations.According to Exhibit1, AirFrance first market was Europe thenit was followed by the North American Market. The mix of price sensitive loss market and intern European market loss pushed AirFrance to work more on its flight between Europe and other continent (Transcontinental flights). International and Transcontinental travelers are highly interesting target market. Therefore it is also important to specify this segment. Indeed, it should be the higher class, service and security sensitive customers.AirFrance provides a premium service compared to the competition. Based on our analysis, there is no or few people outside of USA (Google Global: Europe, Asia, Africa) making AirFrance generating net income for European keywords (Greece, Florence, Paris). The American providers, Yahoo-US and Google-US, are the biggest revenue generator compared to Global (Yahoo-Global and Google-Global), by the same time Appendix 1 shows that American customers are not pric e sensitive and will generate less profits for â€Å"cheapâ€Å" keywords.The partnership with L’Avion for business travelers between Paris and Newark (NewYork) was a logical result of the AirFrance marketing situation. Through customer base, AirFrance kept a stable business customer amount and lost a significant part of its price sensitive customers who finally shifted to other low-fareairlines. Appendix 1 Publisher Name| Avg. Cost per clicks2| Tot. Clicks| Media Costs| Tot. Bookings| Tot. Revenue| Tot. Net Revenue| Tot. Net Rev per Cost | Google – US| $2. 45 | 10479| $24,104. 59 | 33| $25,287| $1,182. 06| 0 | Google – Global| $2. 43 | 3465| $7,052. 0 | 20| $19,180| $12,127. 35| 2 | Overture – Global| $0. 72 | 1892| $1,538. 15 | 10| $15,207| $13,669. 20| 9 | Yahoo – US| $2. 33 | 1474| $3,786. 91 | 7| $7,057| $3,269. 79| 1 | Overture – US| $0. 78 | 6883| $6,774. 70 | 9| $10,230| $3,455. 05| 1 | MSN – Global| $3. 46 | 50| $174. 87 | 0| $0| -$174. 87| (1)| MSN – US| $4. 25 | 77| $252. 69 | 0| $0| -$252. 69| (1)| Grand Total| $2. 09 | 24320| $43,684. 81 | 79| $76,961| $33,275. 89| 1 | 4. Based on your answer to Question 3, what B2B acquisition partners would your team recommend that Air France consider? 2 points) Based on our group analysis there are 3 types of B2B acquisition partners that Air France should consider doing partnership with which are Yahoo-US, L’Avion. First partner, Yahoo-US, based on our group analysis from question 1 out result shows that Yahoo-US has the highest return on investment (ROI), the lowest cost per click and the lowest cost per booking. This is a good choice for Air France to engage in partnership in order to get the best ROI while at the same time minimize their costs in ads.Not only that Air France can get a lot of ROI back but they also have a high possibility in getting more sales from the click of users. Therefore our group recommended Yahoo-US for Air France to c onsider. Second partner, L’Avion, as of our target customer from question number three our group focus on business travelers. L’Avion only provides business-class service between Paris International Airport and Newark International Airport. This can be link to with Ryanair partnership because as our group mentions before that Ryanair has not yet a flight to USA where Air France is offering this route.By partnering with each other, both Air France and Ryanair can enjoy their profit from these group of business travelers which Ryanair already have a lot of loyalty customer with them. For example, if the customer from Ryanair wants to fly to United State they can use Air France service where profits can be shared between these two Airlines. Therefore, as our group has mention above, we believed that by partnership with these B2B business would eventually increase benefit and contributes to gain good market growth with good profit toward Air France and its partnership comp anies.

Anthony Robles

â€Å"God made you this way for a reason†, this was told to a young boy by his mother who would later become something that no one would ever expect. On July 20, 1988, Anthony Robles came in the world there was just one problem that doctors didn’t understand when, Judy Robles, age 16, gave birth to a baby boy who was missing his right leg. Doctors could not explain what went wrong or why he was missing a leg, all the way up to the hip with no stump to attach a prosthetic limb.Doctors work on a prosthetic leg that would help Anthony but, he would rather just deal with how was he was born because as his mother always told him growing up that â€Å"God made him this way for a reason† and she made sure that no matter what he would believe it. Like all good mom’s she was correct and Anthony Robles finally learned he was made the way he was, when he was only the age of 14, in Mesa, Arizona, when he tried out for the wrestling team. Anthony first year was horribl e.Was Anthony the smallest kid on the team weighing in at a whopping ninety pounds but without question, was the worst wrestler; finishing his first year at 5-8 records and in last place at the Mesa City wrestling tournament. People started to believe that a tiny kid born with one leg who had to use crutches to get around, the worst wrestler in the city, would never excel in such a demanding sport and that it was just a waste of his time and the teams time to have him on the team.However, with the support of his family and coaches, Anthony Robles believed he could one day be a champion wrestler; he believed that he could be UNSTOPPABLE. He said the turning point was his sophomore year. â€Å"I took sixth in high school state thanks to his good friend, Chris Freije, who was the state champion that year, helped Anthony by wrestling against him in practice all the time and always beating him until Anthony one day finally beat Freije. Anthony wanted to be a state champion just like him and the best in the state.Despite various obstacles along the way and hard work mixed with desire, Anthony went from being last in the city to finishing his junior and senior years at Mesa High School with a 96-0 record, an overall record of 129-15 and 2-time Arizona State Champion and a high school National Champion. After Anthony, finishing with an awesome high school record, few college wrestling programs believed Anthony Robles could excel at the next level just because of the high level of the sport in the college ranks.They told him, †He was too small to wrestle in college and that a one legged wrestler could never compete with the nations best college wrestlers. â€Å" Remember thought what his mom said from day one about him â€Å"He was born the way he was for a reason†, so he believed he could do anything he set my mind to. Anthony walked onto the Arizona State University wrestling team to prove to the haters, and the world, anything was possible.Through tri als and hardships, both on and off the wrestling mat, Anthony Robles ended his college career on March 19, in Philadelphia, at the NCAA Division I Wrestling Championship vs. Matt McDonough the defending 125lbs national champion, of Iowa, in the final Anthony Robles was a national champion, and he was named the tournament's outstanding wrestler. Anthony finals win-loss total in his college was 122 wins and 22 loses, going 36-0 in his senior year and was a 3-time All-American and of course 2011 NCAA National Champion.Anthony Robles has become a motivational speaker, specifically for those who face similar handicaps like him which was one of his goals to tackle once his career was over but watch out for him because the 2016 Olympic games could happen Anthony is still training and could very well be apart of the games. Last year he won the Jimmy V Award for Perseverance and Best Male Athlete with a Disability, The Jimmy V Award is given to a â€Å"deserving member of the sporting world who has overcome great obstacles through physical perseverance and determination. Anthony gave thanks to his family and supporters and left everyone with his message: â€Å"Every soul who comes to earth with a leg or two at birth must wrestle his opponents knowing it's not what is, it's what can be that measures worth. Make it hard, just make it possible and through pain I'll not complain. My spirit is unconquerable, fearless I will face each foe, for I know I am capable. I don't care what's probable, through blood, sweat, and tears, I am unstoppable. Works Cited American Entertainment International Speakers Bureau. (n. d. ). Retrieved from http://www. aeispeakers. com/speakerbio. php? SpeakerID=430 ESPN. (n. d. ). Retrieved from http://sports. espn. go. com/espn/page2/story? id=6754598 USA TODAY. (n. d. ). Retrieved from http://www. usatoday. com/sports/college/2011-03-21-anthony-robles-retires_N. htm Youtube. (n. d. ). Retrieved from http://www. youtube. com/watch? v=m3TdwPW9lrI